In 2020, most holiday events in Miami-Dade were canceled. Parades, tree lightings and concerts that families had attended for years simply weren’t possible. Electric Holiday was created to give South Florida a holiday tradition it could still enjoy together, from the safety of the family car.
This is a look back at that first season: how it worked, what it included, and what we learned that still shapes every Electric Holiday show today.
A show presented by the community
Homestead Mayor Steven D. Losner and Miami-Dade County Commissioners Kionne McGee and Jose “Pepe” Diaz joined forces to present the first socially distant Electric Holiday Experience. It was hosted at Homestead-Miami Speedway and benefited Toys for Tots.
The Homestead-Miami Speedway season
The show ran every Friday, Saturday and Sunday from November 27 through December 27, 2020, with multiple 90-minute experiences each night. Here’s how a visit worked:
- Tune in on arrival. Guests tuned their car’s FM radio to the show station for instructions and pre-show holiday music.
- Park in your pod. Each car drove to its own “pod,” a marked space where the family could stay in the car or set up chairs right in front of it.
- Pre-show. A 30-minute pre-show with crowd participation games, played over the radio.
- The main event. A 45-minute lighting spectacular set to music ranging from traditional carols to electronic holiday dance tracks.
The production used lasers, strobes, intense moving lights, fog, cryo effects and snow. Those are the kinds of effects people usually only experience at concerts and festivals, and that year they had been missing from people’s lives for months.
Guests who donated a new, unwrapped toy for Toys for Tots received free popcorn.
Keeping everyone safe
Safety shaped every part of the design. Guests stayed within their vehicle or their pod for the whole show, and only the people in each car could use that pod. Masks were required for anyone who left the car to sit in front of it, attendance was limited, and the event followed CDC guidelines at the time. Tickets were sold online only, guests showed a QR code on their phone at check-in, and staff handed out masks and hand sanitizer as cars came through.
Admission
Admission was sold per car, with up to six people in each vehicle:
- General Admission: $55 per car, plus fees and tax
- VIP: $80 per car, plus fees and tax, including preferred center-front parking in the first two rows and a goodie bag
Shows ran rain or shine.
Amelia Earhart Park, Hialeah
Later in December, the laser light and holiday music show came to Amelia Earhart Park at 401 East 65th Street in Hialeah, using the Palm Avenue entrance to the soccer fields. Shows ran on December 18, 19, 25 and 26, 2020, each with a 30-minute pre-show. Showtimes were 8 p.m. and 10 p.m. on Fridays, with an added 6 p.m. show on Saturdays.
Alongside the laser shows, the park hosted the live performance series Chill at the Park – ‘Dis the Season, featuring VOCTAVE on December 27, The Edge Effect from December 31 through January 2, and Completely Unchained on January 2, 2021.
What we learned
- Drive-in works. FM radio audio gave every car a clear, full sound, and families loved watching from their own space. Our drive-in FM radio guide explains the setup.
- Pre-shows matter. The radio games kept kids entertained and spread out arrival times.
- Giving back draws people in. The Toys for Tots tie-in gave guests a reason to feel good about coming.
- Weather planning is essential. Running rain or shine meant planning for wind, rain and humidity, which we cover in our South Florida holiday weather guide.
Electric Holiday today
Electric Holiday is no longer a single ticketed event. Today we bring the show to yours, for cities, parks, schools, churches, HOAs, shopping centers, companies and charities across South Florida. Browse our event ideas, or tell us about your event.
